For three decades, Brian Tracy International has been recognised as one of the world’s premier training and development companies. Brian has helped millions of individuals and business organisations in many countries solve personal, professional, and organisational challenges.

These programs are presented in a fast-moving, multimedia workshop and are facilitated by qualified trainers. Their modular format allows flexibility in meeting the specific training needs of clients.

The major reason for business success is invariably the ability of the individual or the owner to sell and deliver the product to the customer in an efficient, cost effec­tive manner.A major reason for business failure is poor marketing, lack of sales ability and lack of momentum in the sales department.

In almost every troubled company, ineffective market­ing, leading to poor sales, has been the major problem or cause of declining revenues and financial difficulties.

In this lesson you will learn:

■ The four elements of the marketing mix and how to build your business around them

■ How and why to define your product or service in terms of what it does for your customer, rather than what it is

■ The five rules for selling anything, anywhere, to anyone

■ The five critical questions that you must answer in every sales message or presentation